For Developers

These costs are going to be constant for any individual project development

Land Cost
Construction Cost
Authorities and Compliances fees .

But the other cost can be conceptually reduced.

Marketing Cost
Funds and Finance Cost

On the other Hand , Real Estate Banking Management concept depends on following four pillars.

  • 1. Land cost
  • 2. Construction cost
  • 3. Authorities and compliances cost
  • 4. Profit

So technically we have reduced the cost of Marketing and project finance which impacts the cost of property from 30% to 45% respectively and for marketing 12% to 17% and Project finance from 18 %to 28%, which can be directly reduced to cost of property to consumers.

How to reduce the Marketing and Project finance Cost

  • Sales and Marketing Cost
  • Project Finance cost

Sales and Marketing cost

It has been defined in two simple changes of implementation, while researching this industry we found that, In traditional real estate industry in working on specific project marketing cost and we need to shift it to common platform of task origination process, which may be defined by two aspects of changes as

  • Sharing common task origination platform
  • Customer Segment vs Projects origination

Sharing a common platform

It is more defining the origination of task and process flow of tasks. In real estate industry two major task are there to perform

  • Construction
  • Sales and Marketing

Both , plays a vital role in any project and they are time-consuming process

Process flow of construction Tas, right from finding the land, purchasing, authorities’ permission and converting it until construction site to customers visit.

Process flow of Sales task, vary from creating specific construction site advertisement and promotional material, lead generation, site visits to taking a booking amount.

And for the same we need to follow rate v/s ratio between generating the leads and converting it into sale.

But important changes to be made that once traditional real estate industry performing for construction task, we need to keep sales task on hold until the completion of construction task’s process flow. And when sales task being implemented, we need to keep construction task on hold until getting customers booking.

It is the same cost being wasted while implementing specific site sales and marketing process.
In real estate banking management process, we are shifting specific marketing to common marketing platform and clearly conceptualise it by sharing a concept USP to both the task to perform independently by referring the concept not other task’s process flow.

Which saves costs against holding the task for another task’s implementation.

Customer segment vs Project origination

For the implementation of real estate project in traditional industry specify the land/sites and then try to match it with the need, requirement, budget and location of customers. Which carry the rate vs ratio at higher side always with the impact of 20:1 positive vs booking ratio.

And there is lot of cost in involve to catering this ratio in traditional real estate project. As example, if one specific project has got 100 flat to be sold so this management has to originate 2000 positive leads and need to make lot operational to be managed by time and cost into it to get results.

Which usually take 45 to 60 days from acquiring prospect of customers to booking the property. And that make a huge change into the rate vs ratio between positive customers to bookings, even that has been estimated to bring down the ratio from 20:1 to 10:1 positive vs booking ratio.

Means in the same above example of traditional real estate management is able to book 1 out of 20 positives in real estate banking management it is 1 out of 10 positives.

And through this change implementation real estate banking management would be able to produce multiple sites as per the need, requirements, and budges by defining multiple segments of customers.

And it would help to reduce entire cost of 12 to 17% by deploying these implementations in sale and Marketing.

Project Finance cost

In the same consideration here also we are shifting financial investors to depositors of our multistate credit society by actualising the power of depositors acumulation.

And it creates strength to real estate by adding banking into it, where we raise members of our credit coop society and create it into depositors as per the by-laws of credit cooperative societies, And instead of sharing the return on investment to investors against specific site at higher side, we distribute the yearly dividends and interest among the members and depositors societies. Which help real estate banking management to save another cost of project finance to 18 to 28% by shifting private finance to cumulative finance of depositors by mapping Credit and deposit ratio as per banking guidelines.

RBM – Builder Perspective

We take the project on the construction based and take the full responsibility to execute the timely construction by Keeping the NPA ‘s Provision .

Our team ensures the honest due –diligences so that we can take a firm decisions.

SSD apparently becomes the first buyer of the project , which is being further sent to marketing departments to ensure the final inventory sale.